The Digital Multimedia Concentration places a strong emphasis on graphic design, webpage design, cascading style sheets (CSS), image processing, web content creation, search engine optimization (SEO) and social media optimization (SMO). By focusing on digital multimedia, students will learn the hands-on skills required to build and promote websites. Additionally, students will acquire the business skills necessary to grow and promote products and services effectively on and off line.

Program Length

44 weeks (40 academic weeks + 4 administrative weeks)

Optional Practical Training (OPT)
for International Students

After completion of the Business Career Program, eligible international students can apply for up to 12 months OPT work authorization to gain practical experience in their field of study.

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PROGRAM LENGTH

44 Weeks
*54 Credit Hours

PROGRAM COSTS

Illinois

Tuition: $1,250 per quarter
Course Materials Fee: $100 per quarter
Supply Fee: $40 per quarter
Total: $1,390 per quarter

Tuition: $5,000 per year
Course Materials Fee: $400 per year
Supply Fee: $160 per year
Total: $5,560 per year

Massachusetts

Tuition: $1,450 per quarter
Course Materials Fee: $100 per quarter
Supply Fee: $40 per quarter
Total: $1,590 per quarter

Tuition: $5,800 per year
Course Materials Fee: $400 per year
Supply Fee: $160 per year
Total: $6,360 per year

EXTERNSHIP

Externship can only be taken once a student has successfully earned 12 credits

* ADDITIONAL OPTIONAL COURSES FOR UP TO 9 MAXIMUM CREDITS

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Graphic Design

6 Qtr. Credit Hours / 5 Weeks

Webpage Markup I

6 Qtr. Credit Hours / 5 Weeks

Webpage Markup II

6 Qtr. Credit Hours / 5 Weeks

Webpage Styling

6 Qtr. Credit Hours / 5 Weeks

Image Processing I

6 Qtr. Credit Hours / 5 Weeks

Image Processing II

6 Qtr. Credit Hours / 5 Weeks

Web Content Management

6 Qtr. Credit Hours / 5 Weeks

Search Engine Optimization (SEO) & Social Media Optimization (SMO)

6 Qtr. Credit Hours / 5 Weeks

Business Professional Externship

3 Qtr. Credit Hours / 6 Seminar Hours / 84 Externship Hours

Cross-Cultural Management Fundamentals

3 Qtr. Credit Hours / 5 Weeks

Introduction to Small Business Management

3 Qtr. Credit Hours / 5 Weeks

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EXTERNSHIP OBJECTIVES

  • Explore graphical assets and image processing
  • Introduce Webpage design using HTML, CSS and JavaScript
  • Complete simple webpage design projects
  • Modify and create images using photo editing techniques
  • Produce blogs, – videos, and other digital multimedia
  • Understand SEO and SMO methodologies to improve sales, brand awareness, and online promotion campaigns
  • Explain the design process from idea generation to delivery

Students are eligible for Externship (CPT) after successful completion of at least 12 credit hours and have more than 1 Academic year of studies in the United States.

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    Job Outlook

    This program prepares you for the following careers:

    • Advertising and Promotions Assistant
    • Content Specialist
    • Web and Digital Interface Designers
    • Digital Marketing Specialist
    • Jr. Graphic Designer
    • Jr. Product Photographer
    • Photo Editor
    • SEO Specialist
    • Social Media Marketing Specialist
    • Visual Content Creator

    Click the image below for more career information

    Web and Digital
    Interface Designers

    Web & Digital Interface Designers-05

    National Center for O*NET Development.
    Web & Digital Interface Designers.
    My Next Move. Retrieved December 9, 2021, from
    https://www.mynextmove.org/profile/summary/15-1255.00

    Graphic Designers
    Graphic Designers-11

    National Center for O*NET Development.
    Graphic Designers. My Next Move.
    Retrieved December 9, 2021, from
    https://www.mynextmove.org/profile/summary/27-1024.00

    Market Research Analysts and Marketing Specialists
    Market Research Analysts and Marketing Specialists-19

    National Center for O*NET Development.
    Market Research Analysts & Marketing Specialists.
    My Next Move. Retrieved December 9, 2021, from
    https://www.mynextmove.org/profile/summary/13-1161.00

    What is digital marketing? And how does it work?

    Download the Digital Multimedia
    Concentration Information

    IL Campus
    MA Campus

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