The Marketing Concentration allows students to grow their marketing acumen and gain knowledge to improve organizational brand effectiveness. Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns. Additionally, students will learn how to foster product and service innovation, and master presentation and storytelling techniques.

Program Length

44 weeks (40 academic weeks + 4 administrative weeks)

Optional Practical Training (OPT)
for International Students

After completion of the Business Career Program, eligible international students can apply for up to 12 months OPT work authorization to gain practical experience in their field of study.

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PROGRAM LENGTH

44 Weeks
*54 Credit Hours

PROGRAM COSTS

Illinois

Tuition: $1,400 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,620 per quarter

Tuition: $5,600 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $6,480 per year

Massachusetts

Tuition: $1,600 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,820 per quarter

Tuition: $6,400 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $7,280 per year

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Social and Sales Network Communications

6 Qtr. Credit Hours / 5 Weeks

Selling Strategies and Content Marketing

6 Qtr. Credit Hours / 5 Weeks

Marketing and Sales Ecosystem Management

6 Qtr. Credit Hours / 5 Weeks

Product Innovation

6 Qtr. Credit Hours / 5 Weeks

Customer Response Marketing

6 Qtr. Credit Hours / 5 Weeks

Storytelling for Sales and Marketing

6 Qtr. Credit Hours / 5 Weeks

Personal Branding for Sales and Marketing Professionals

6 Qtr. Credit Hours / 5 Weeks

Global Business Perspectives

6 Qtr. Credit Hours / 5 Weeks

Business Professional Externship

3 Qtr. Credit Hours / 6 Seminar Hours / 84 Externship Hours

Cross-Cultural Management Fundamentals

3 Qtr. Credit Hours / 5 Weeks

Introduction to Small Business Management

3 Qtr. Credit Hours / 5 Weeks

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Entrepreneurship and Small Business Certification (ESB v.2)

Industry-specific certifications provide significant advantages to professionals and job candidates. They allow participants to be strategically positioned in the interview process, which may lead to gainful employment.

Entrepreneurship and Small Business Certification (ESB v.2) ensures tomorrow’s leaders are prepared to get ahead in today’s competitive landscape. Validate your understanding of core business principles, including launching and maintaining a successful business.

Check the Certification page or contact admissions at admissions@csinow.edu to learn more about the benefits of certifications and why you should become certified.

To start your CSI application or request more information about certifications, fill out the “Get More Information” form on the left or email admissions@csinow.edu, and a representative will contact you soon.

If you are a current CSI student, please check the student portal to find more information on the available certifications or contact academics@csinow.edu.

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    Job Outlook

    This program prepares you for the following careers:

    • Account Representative/Manager
    • Advertising and Promotions Associate
    • Assistant Product Manager
    • Assistant Sales Manager
    • Business Development Assistant
    • Creative Services Assistant
    • Market Analyst
    • Marketing Coordinator
    • Media and Communications Representative
    • Promotional Events Coordinator
    • Search Marketing Specialist
    • Social Media Marketing Associate
    • Website Content Writer

    Click the image below for more career information

    Market Research Analysts and Marketing Specialists

    National Center for O*NET Development.
    Market Research Analysts & Marketing Specialists.
    My Next Move. Retrieved December 4, 2025, from
    https://www.mynextmove.org/profile/summary/13-1161.00

    Marketing Managers

    National Center for O*NET Development.
    Marketing Managers. My Next Move.
    Retrieved December 4, 2025, from
    https://www.mynextmove.org/profile/summary/11-2021.00

    What is digital marketing? And how does it work?

    Download the Marketing
    Concentration Information

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    Quickly approaching my third semester of my first full year at CSI, my experience with CSI is a great institution. All of my professors are good as well. I learn many useful and stimulating things in the brief time that I am a student here. There is a delightful mix of age, class, and ethnicity…

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