The Marketing Concentration allows students to grow their marketing acumen and gain knowledge to improve organizational brand effectiveness. Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns. Additionally, students will learn how to foster product and service innovation, and master presentation and storytelling techniques.

Program Length

44 weeks (40 academic weeks + 4 administrative weeks)

Optional Practical Training (OPT)
for International Students

After completion of the Business Career Program, eligible international students can apply for up to 12 months OPT work authorization to gain practical experience in their field of study.

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PROGRAM LENGTH

44 Weeks
*54 Credit Hours

PROGRAM COSTS

Illinois

Tuition: $1,250 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,470 per quarter

Tuition: $5,000 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $5,880 per year

Massachusetts

Tuition: $1,450 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,670 per quarter

Tuition: $5,800 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $6,680 per year

EXTERNSHIP

Externship can only be taken once a student has successfully earned 12 credits

* ADDITIONAL OPTIONAL COURSES FOR UP TO 9 MAXIMUM CREDITS

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Social and Sales Network Communications

6 Qtr. Credit Hours / 5 Weeks

Selling Strategies and Content Marketing

6 Qtr. Credit Hours / 5 Weeks

Marketing and Sales Ecosystem Management

6 Qtr. Credit Hours / 5 Weeks

Product Innovation

6 Qtr. Credit Hours / 5 Weeks

Customer Response Marketing

6 Qtr. Credit Hours / 5 Weeks

Storytelling for Sales and Marketing

6 Qtr. Credit Hours / 5 Weeks

Personal Branding for Sales and Marketing Professionals

6 Qtr. Credit Hours / 5 Weeks

Global Business Perspectives

6 Qtr. Credit Hours / 5 Weeks

Business Professional Externship

3 Qtr. Credit Hours / 6 Seminar Hours / 84 Externship Hours

Cross-Cultural Management Fundamentals

3 Qtr. Credit Hours / 5 Weeks

Introduction to Small Business Management

3 Qtr. Credit Hours / 5 Weeks

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EXTERNSHIP OBJECTIVES

  • Evaluate the effectiveness of sales and marketing communications by utilizing current social media tools and metrics.
  • Ensure that marketing and sales content aligns with the organization’s core marketing strategies.
  • Understand how to develop and manage a strategic international marketing and sales initiative.
  • Develop product/service innovation, considering not only customer needs, but also the manufacturability, sales viability, as well as the costs and the constraints related to the production process.
  • Plan and create sales and marketing content for high-impact campaigns.
  • Contribute to the design and implementation of multimedia communication products.
  • Understand the purpose, benefits and responsibilities of branding and manage the use of social media to build and maintain personal brand.
  • Demonstrate a global sales perspective relevant to the opportunities and challenges of conducting business in the global marketplace.

Students are eligible for Externship (CPT) after successful completion of at least 12 credit hours and have more than 1 Academic year of studies in the United States.

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Entrepreneurship and Small Business Certification (ESB v.2)

Industry-specific certifications provide significant advantages to professionals and job candidates. They allow participants to be strategically positioned in the interview process, which may lead to gainful employment.

Entrepreneurship and Small Business Certification (ESB v.2) ensures tomorrow’s leaders are prepared to get ahead in today’s competitive landscape. Validate your understanding of core business principles, including launching and maintaining a successful business.

Check the Certification page or contact admissions at admissions@csinow.com to learn more about the benefits of certifications and why you should become certified.

To start your CSI application or request more information about certifications, fill out the “Get More Information” form on the left or email admissions@csinow.com, and a representative will contact you soon.

If you are a current CSI student, please check the student portal to find more information on the available certifications or contact academics@csinow.com.

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    Job Outlook

    This program prepares you for the following careers:

    • Marketing Managers
    • Search Marketing Strategists
    • Public Relations Managers
    • Advertising and Promotions Managers
    • Marketing Coordinator
    • Media and Communications Representative
    • Promotional Events Coordinator
    • Public Relations Assistant
    • Social Media Marketing Associate
    • Website Content Writer

    Click the image below for more career information

    Market Research Analysts and Marketing Specialists

    National Center for O*NET Development.
    Market Research Analysts & Marketing Specialists.
    My Next Move. Retrieved December 9, 2021, from
    https://www.mynextmove.org/profile/summary/13-1161.00

    Public Relations Specialists

    National Center for O*NET Development.
    Public Relations Specialists. My Next Move.
    Retrieved December 9, 2021, from
    https://www.mynextmove.org/profile/summary/27-3031.00

    Marketing Managers

    National Center for O*NET Development.
    Marketing Managers. My Next Move.
    Retrieved December 9, 2021, from
    https://www.mynextmove.org/profile/summary/11-2021.00

    What is digital marketing? And how does it work?

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    Concentration Information

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