The Marketing Concentration allows students to grow their marketing acumen and gain knowledge to improve organizational brand effectiveness. Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns. Additionally, students will learn how to foster product and service innovation, and master presentation and storytelling techniques.
Program Length
44 weeks (40 academic weeks + 4 administrative weeks)
Optional Practical Training (OPT)
for International Students
After completion of the Business Career Program, eligible international students can apply for up to 12 months OPT work authorization to gain practical experience in their field of study.
PROGRAM LENGTH
44 Weeks
*54 Credit Hours
PROGRAM COSTS
Illinois
Tuition: $1,300 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,520 per quarter
Tuition: $5,200 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $6,080 per year
Massachusetts
Tuition: $1,500 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,720 per quarter
Tuition: $6,000 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $6,880 per year
Social and Sales Network Communications
6 Qtr. Credit Hours / 5 Weeks
Selling Strategies and Content Marketing
6 Qtr. Credit Hours / 5 Weeks
Marketing and Sales Ecosystem Management
6 Qtr. Credit Hours / 5 Weeks
Product Innovation
6 Qtr. Credit Hours / 5 Weeks
Customer Response Marketing
6 Qtr. Credit Hours / 5 Weeks
Storytelling for Sales and Marketing
6 Qtr. Credit Hours / 5 Weeks
Personal Branding for Sales and Marketing Professionals
6 Qtr. Credit Hours / 5 Weeks
Global Business Perspectives
6 Qtr. Credit Hours / 5 Weeks
Business Professional Externship
3 Qtr. Credit Hours / 6 Seminar Hours / 84 Externship Hours
Cross-Cultural Management Fundamentals
3 Qtr. Credit Hours / 5 Weeks
Introduction to Small Business Management
3 Qtr. Credit Hours / 5 Weeks
EXTERNSHIP OBJECTIVES
- Evaluate the effectiveness of sales and marketing communications by utilizing current social media tools and metrics.
- Ensure that marketing and sales content aligns with the organization’s core marketing strategies.
- Understand how to develop and manage a strategic international marketing and sales initiative.
- Develop product/service innovation, considering not only customer needs, but also the manufacturability, sales viability, as well as the costs and the constraints related to the production process.
- Plan and create sales and marketing content for high-impact campaigns.
- Contribute to the design and implementation of multimedia communication products.
- Understand the purpose, benefits and responsibilities of branding and manage the use of social media to build and maintain personal brand.
- Demonstrate a global sales perspective relevant to the opportunities and challenges of conducting business in the global marketplace.
Students are eligible for Externship (CPT) after successful completion of at least 12 credit hours and have more than 1 Academic year of studies in the United States.*
*For MA Campuses, we no longer require 12 credit hours for you to apply for CPT.
Entrepreneurship and Small Business Certification (ESB v.2)
Industry-specific certifications provide significant advantages to professionals and job candidates. They allow participants to be strategically positioned in the interview process, which may lead to gainful employment.
Entrepreneurship and Small Business Certification (ESB v.2) ensures tomorrow’s leaders are prepared to get ahead in today’s competitive landscape. Validate your understanding of core business principles, including launching and maintaining a successful business.
Check the Certification page or contact admissions at admissions@csinow.edu to learn more about the benefits of certifications and why you should become certified.
To start your CSI application or request more information about certifications, fill out the “Get More Information” form on the left or email admissions@csinow.edu, and a representative will contact you soon.
If you are a current CSI student, please check the student portal to find more information on the available certifications or contact academics@csinow.edu.
Get More Information!
Job Outlook
This program prepares you for the following careers:
- Account Representative/Manager
- Advertising and Promotions Associate
- Assistant Product Manager
- Assistant Sales Manager
- Business Development Assistant
- Creative Services Assistant
- Market Analyst
- Marketing Coordinator
- Media and Communications Representative
- Promotional Events Coordinator
- Public Relations Assistant
- Search Marketing Specialist
- Social Media Marketing Associate
- Website Content Writer
Click the image below for more career information
Market Research Analysts and Marketing Specialists
National Center for O*NET Development.
Market Research Analysts & Marketing Specialists.
My Next Move. Retrieved December 9, 2021, from
https://www.mynextmove.org/profile/summary/13-1161.00
Public Relations Specialists
National Center for O*NET Development.
Public Relations Specialists. My Next Move.
Retrieved December 9, 2021, from
https://www.mynextmove.org/profile/summary/27-3031.00
Marketing Managers
National Center for O*NET Development.
Marketing Managers. My Next Move.
Retrieved December 9, 2021, from
https://www.mynextmove.org/profile/summary/11-2021.00
What is digital marketing? And how does it work?
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