The Marketing Concentration allows students to grow their marketing acumen and gain knowledge to improve organizational brand effectiveness. Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns. Additionally, students will learn how to foster product and service innovation, and master presentation and storytelling techniques.
Program Length
44 weeks (40 academic weeks + 4 administrative weeks)
Optional Practical Training (OPT)
for International Students
After completion of the Business Career Program, eligible international students can apply for up to 12 months OPT work authorization to gain practical experience in their field of study.
PROGRAM LENGTH
44 Weeks
*54 Credit Hours
PROGRAM COSTS
Illinois
Tuition: $1,400 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,620 per quarter
Tuition: $5,600 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $6,480 per year
Massachusetts
Tuition: $1,600 per quarter
Course Materials Fee: $180 per quarter
Supply Fee: $40 per quarter
Total: $1,820 per quarter
Tuition: $6,400 per year
Course Materials Fee: $720 per year
Supply Fee: $160 per year
Total: $7,280 per year
Social and Sales Network Communications
6 Qtr. Credit Hours / 5 Weeks
Selling Strategies and Content Marketing
6 Qtr. Credit Hours / 5 Weeks
Marketing and Sales Ecosystem Management
6 Qtr. Credit Hours / 5 Weeks
Product Innovation
6 Qtr. Credit Hours / 5 Weeks
Customer Response Marketing
6 Qtr. Credit Hours / 5 Weeks
Storytelling for Sales and Marketing
6 Qtr. Credit Hours / 5 Weeks
Personal Branding for Sales and Marketing Professionals
6 Qtr. Credit Hours / 5 Weeks
Global Business Perspectives
6 Qtr. Credit Hours / 5 Weeks
Business Professional Externship
3 Qtr. Credit Hours / 6 Seminar Hours / 84 Externship Hours
Cross-Cultural Management Fundamentals
3 Qtr. Credit Hours / 5 Weeks
Introduction to Small Business Management
3 Qtr. Credit Hours / 5 Weeks
Entrepreneurship and Small Business Certification (ESB v.2)
Industry-specific certifications provide significant advantages to professionals and job candidates. They allow participants to be strategically positioned in the interview process, which may lead to gainful employment.
Entrepreneurship and Small Business Certification (ESB v.2) ensures tomorrow’s leaders are prepared to get ahead in today’s competitive landscape. Validate your understanding of core business principles, including launching and maintaining a successful business.
Check the Certification page or contact admissions at admissions@csinow.edu to learn more about the benefits of certifications and why you should become certified.
To start your CSI application or request more information about certifications, fill out the “Get More Information” form on the left or email admissions@csinow.edu, and a representative will contact you soon.
If you are a current CSI student, please check the student portal to find more information on the available certifications or contact academics@csinow.edu.
Get More Information!
Job Outlook
This program prepares you for the following careers:
- Account Representative/Manager
- Advertising and Promotions Associate
- Assistant Product Manager
- Assistant Sales Manager
- Business Development Assistant
- Creative Services Assistant
- Market Analyst
- Marketing Coordinator
- Media and Communications Representative
- Promotional Events Coordinator
- Search Marketing Specialist
- Social Media Marketing Associate
- Website Content Writer
Click the image below for more career information
Market Research Analysts and Marketing Specialists
National Center for O*NET Development.
Market Research Analysts & Marketing Specialists.
My Next Move. Retrieved December 4, 2025, from
https://www.mynextmove.org/profile/summary/13-1161.00
Marketing Managers
National Center for O*NET Development.
Marketing Managers. My Next Move.
Retrieved December 4, 2025, from
https://www.mynextmove.org/profile/summary/11-2021.00
What is digital marketing? And how does it work?
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